Brinks Hofer Gilson & Lione to Host Joint AICC-AIEF Seminar

October 19, 2009

SIT Ltd.: An Israeli Company's Success Story of Building Market Share in the U.S.

CHICAGO, Oct. 19 /PRNewswire/ -- Brinks Hofer Gilson & Lione, one of the largest intellectual property law firms in the U.S., will host a seminar, "SIT Ltd.: An Israeli Success Story of Building Market Share in the United States," sponsored by the America-Israel Chamber of Commerce Chicago (AICC) and the America-Israel Economic Forum (AIEF).

The program features a presentation by SIT Ltd., an Israel-based company that helps businesses learn to apply the principles of innovation to develop new products, services and operational models. Named for its methodology, Systematic Inventive Thinking®, SIT has worked with more than 700 companies in 54 countries and been recognized by both the academic and popular business press, including The Wall Street Journal and Harvard Business Review. SIT will share its success story and how it is building market share in the U.S. working with leading companies such as Eastman Kodak, General Electric, S.C. Johnson, Kraft, Phillips Electronics and Leo Burnett.

Program participants will learn about an alternative method for innovative thinking to solve tough technical problems and to uncover new product development opportunities. Topics to be covered include myths about innovation; the principles of SIT; an introduction to SIT for technical problem-solving and new product development; and case studies from the manufacturing sector.

This luncheon presentation is open to all professionals who consider continuous rapid innovation to be critical to a company's success, including executives and managers in marketing, product development, operations, strategic planning and administration.

The program will be held on Wednesday, November 4, 2009, from 12:00 p.m. - 2:00 p.m., at the offices of Brinks Hofer Gilson & Lione, NBC Tower, Suite 3600, 455 North Cityfront Plaza Drive, Chicago, IL 60611. For more information or to RSVP, please contact: Michael R. Schmitt, Executive Director, America-Israel Chamber of Commerce Chicago, at (847) 597-7069 or m.schmitt@americaisrael.org.

About Brinks Hofer Gilson & Lione

Brinks Hofer Gilson & Lione is one of the largest intellectual property law firms in the United States and serves the IP needs of clients around the world. The firm has more than 180 attorneys, scientific advisors and patent agents who specialize in intellectual property litigation and all aspects of patent, trademark, copyright, trade secret, unfair competition, intellectual asset management, and technology and licensing agreements. Brinks routinely handles assignments in fields as wide-ranging as the electrical, chemical, and mechanical engineering sectors, biotechnology and pharmaceuticals, nanotechnology, and Internet and computer technology law, as well as in trademarks and brand names for a wide variety of products and services. Founded in 1917, Brinks is based in Chicago and has five additional offices across the country. More information is at www.usebrinks.com.

About the America-Israel Chamber of Commerce Chicago (AICC): The America-Israel Chamber of Commerce Chicago (AICC) is the only Chamber of Commerce in Chicago devoted to fostering business between Israel both in the Chicagoland area and throughout Illinois. AICC facilitates inbound and outbound trade and investment between the U.S. and Israel; provides informational, educational programming; presents opportunities for business networking/matchmaking; hosts inbound/outbound trade delegations; and works closely with the Government of Israel to achieve business goals.

About the America-Israel Economic Forum (AIEF)

The America-Israel Economic Forum (AIEF) is the only local organization in the Midwest that provides public educational programming focused on Israel's economy and the advantages of bilateral trade and investment with Israel; educates Americans on how Israel's economy plays a vital function in strengthening the country as a whole; and informs Americans about various business and trade opportunities with Israel-based companies, which serve to enhance the economies of both countries.

    CONTACT:
    Carolee Swallie
    (312) 840-4717
    cswallie@usebrinks.com

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