The Kansas City Chiefs may not be in a position to financially reep in the windfall of any three-peat-related memorabilia should they triumph in Super Bowl LIX over the Philadelphia Eagles.

Miami Heat President and minority owner Pat Riley owns a half-dozen trademarks of the phase, filed originally by his business Rules & Co. in November 1988.

Riley's Los Angeles Lakers side were fresh off consecutive NBA titles as he heard guard Byron Scott joke about the team's pursuit of a "twee-peat." A few days later, the Lakers coach coined the term "three-peat" and filed for the trademarks. An ESPN article from 2005 cites that anyone using the phrase can pay in the realm of a five percent royalty fee.

“We have over the years made a considerable amount of money off that trademark and most of it, a good portion of it, always goes to charity,’’ Riley told Fox Sports in 2013. “It goes to foundations and stuff. But I do have a partner in it.’’

Riley was President of the Heat when they captured consecutive titles in 2012 and 2013 with superstars LeBron James, Dwayne Wade, and Chris Bosh.

"It's a marketing decision on the team next year, on how they want to proceed with that," he said of if Miami would consider using the phrase should they win the 2014 championship. "But I also think it might be a little bit presumptuous to put it out there, so I haven’t really given it any thought. I think we just sort of leave it alone.’’ The Heat would fall to the San Antonio Spurs in the 2014 NBA Finals.

NPR reported Riley collected an estimated $300,000 off of Chicago Bulls-related exposure when Michael Jordan's side three-peated from 1991-1993.

The Bulls (also from 1996-1998) are joined by the New York Yankees (1998-2000) and Phil Jackson's Lakers (2000-2002) as other teams to win three consecutive titles since he coined the trademark.

Prior to the Chiefs' back-to-back wins in 2023 and 2024, the Golden State Warriors (2017-2018) are the last team to win multiple titles in a row. Kansas City opens Super Bowl LIX as -1.5 favorites over Philadelphia on ESPNBET.

"It's like going out there and picking up a penny on the ground," Riley said to ESPN of the trademark in 2005. "I don't pay any attention to it."

"If somebody wants to license that phrase, we'll license it to them. But I don't go out and pursue it. We don't sell it; we don't browbeat anybody. If they want it, they go to somebody and they'll pay us a royalty on it."